Sustainable Marketing and Management †Free Samples for Students

Question: Clarify on Sustainable Marketing and Management? Answer: Introducation This report depends on the Tassal Company that produce the Atlantic Salmon in Australia. The principle focal point of the organization is to give the new and sound Salmon on the tables of the individuals of Australia. The quality of the organization is the enthusiasm and commitment of the representatives working at Tassal. Around 800 representatives are working in this association. A Tassal organization is the pioneer for the creation of the Atlantic Salmon in the Australia. The organization recorded on the ASX after the foundation of the Marine site in 1986. The organization is into operational exercises like-cultivating, bring forth, preparing and selling of the Salmon in Australia (Tassal Team, 2017). Consistently, the organization has gotten a standout amongst other famous organizations in the salmon creation division. As this organization is the significant maker of Salmon in Australian area. The various kinds of items offered by the Salmon Company are as per the following- New Smoked Canned Solidified The Tassal Company is situated at Melbourne. Discussing the contenders, at that point Huon Aquaculture and Petuna Seafoods are the organizations doing likewise business in Australia. A Tassal has played out the entirety of its exercises in an amazing way. The organization additionally keeps up its fundamental beliefs for the reasonable development. Business Environment at Tassal A Tassal is a lot of worried about the effects of the natural factors on the business. The manageability methodology of the Tassal exceptionally relies upon the earth mindful practices. The point of the organization is to ensure nature and upgrade the equivalent for the new age. The business condition of the Tassal Company expels the dangers from the business by embracing hazard alleviation methodologies just as by dealing with the versatile administration draws near (World Ocean Review, 2017). Effect of the Environmental variables (PEST Analysis) The ecological variables that influence the Tassal business are political, financial, Social and legitimate components. Political components can't be overlooked as they need complete consideration. The administration sets rules or put a few limitations on the exchange arrangements for the section of the food things to the worldwide markets. Discussing the present patterns, the administration is diminishing the occupations in the administration area to advance the private division employments. (Government, 2016). The political elements ought to be dissected before presenting any item in the market to check the present circumstance of the nation. Here and there, the circumstance of the worldwide market is exceptionally influenced by the arrangements of the legislature. It is essential to think about the arrangements of the two nations before presenting Tassals item in the worldwide market. The similarity is improved with the assistance of this correlation. The interior and the outside elements are secured under the legitimate elements. The laws of the nations are diverse in nature relying on the legitimate arrangement of the nation. To disregard the future confusions, it is imperative to find out about the laws of the nation. The Socio-social issues are identified with the numerous issues like patterns, tastes and inclinations of the purchasers, populace, shared qualities, socioeconomics, and so forth and all these may change with the progression of time. Every one of these elements are basic for the brand estimation of the Tassal Company. It is seen that the Australian individuals are progressively cognizant about the brand name and regardless of about the kind of item. The way of life of the nation likewise should be broke down before propelling the Tassal items in the market. (Administrations, 2014). Level of Competition The opposition level of Tassal isn't excessively much high, as there are just two fundamental rivals in Australia. These contenders are Huan and Petuna Seafoods. The Tassal is performing great in the worldwide business showcase when contrasted with these organizations. The Tassal embraces showcasing blend techniques to pick up the upper hand. Arranging at Tassal Crucial: The strategic the organization is to convey the quality item to the network, individuals and the business condition for the manageable wellbeing and prosperity of the clients. Vision: - The Tassal Companys slogan To make a superior tomorrow delineates the vision of the organization. Guiding principle: - The estimation's of the Tassal organization speak to the organization responsibilities, mentalities, how it works and the item quality. There are 5 Ps thought to be the basic beliefs of the Tassal. These are individuals, item, planet, procedure and benefit. Objective setting rehearses The objective setting practices of the Tassal spin around the two fundamental objectives of the organization. The organization has two objectives set for the development of the organization. One is zero damage and second is to give the food quality. The organization resolved to zero damage for everybody and focused on a wellbeing plan for the heath and prosperity of the workers, clients and financial specialists. Kinds of arranging There are 3 kinds of approaches towards arranging and they are conventional, present day, and creative. The best methodology that is utilized by the organization is an inventive methodology towards arranging. The organization consistently embraces new systems to create the sound and new salmon at Tassal. The Tassal likewise follow the imaginative way to deal with advance the items in the worldwide market. The organization began the creation of the Atlantic Salmon in 1984. The organization followed the best possible arranging like the Tassal Company bought an Atlantic Egg from Gaden Hatchery to begin the cultivating business for Atlantic Salmon (FRDC, 2014). After that the Sea ranch was built up in Dover. The organization keeps on working through this ocean ranch. After its creation, The Company began flexibly their items in the retail locations and markets. The Tassal Company is likewise wanting to convey its items legitimately to inns and cafés. Maintainability rehearses The maintainability practices of the Tassal are useful in taking the correct choices. The supportability practices of the Tassal that organization concentrated on are natural life associations, squander the executives, atmosphere changes, network commitment, water quality administration, and so forth every one of these practices assumes a significant job in taking the correct choices for the usage of the plans (Commonwealth of Australia , 2015). Human asset the board It is imperative to set the goals in the psyche before any human asset arranging. The arranging is supposed to be effective just when these objectives and destinations are accomplished. The procedure of choice of the representatives in the Tassal is reasonable and according to the arrangement recreational exercises will be orchestrated the line directors satisfy them (Ryan, 2016). Execution the executives The Tassal Company utilizes the one most significant way to deal with deal with the HR in the association. That approach is the presentation the board applied on the workers. Execution the executives implies dealing with the work and execution of the representatives. As indicated by this methodology, the representatives working at Tassal are decided based on their week by week, month to month execution in the association. The organization is offering the alluring compensations to the workers to propel and empower them (Fitzgerald, 2013). The financial or non-money related honors ought to be given to the workers to propel them and to assemble a drawn out connection with the representatives. It is imperative to disseminate the benefits of the organization among the laborers for the effective working of the representatives. The reward is likewise conveyed by numerous organizations based on the year, half year or quarterly relying on the kind of organization. With the assistance of this methodology the organizations guarantee about the working of the representatives at Tassal. The hierarchical objectives of the Tassal can be accomplished just when the representatives working here are persuaded and energized (Office, 2016). Each worker looks for the exhibition evaluation in the event that the person in question performed very well in the organization. The exhibition the executives of the Tassal includes into 3 sections arranging, supporting and afterward inspecting. All the representatives need inspiration to perform well in the Tassal Company and they need a few recommendations at this stage. The worker conduct ought to be right to accomplish the destinations and objectives of the organization. The presentation audit closes with the assessment of the past impacts of the exhibitions of the representatives in caring the nature of the Atlantic Salmo (Battaglene, et al., 2008). Initiative Initiative is significant for the administration examination of the Tassal Company. The authority system is successful that relies upon the circumstance and style of the initiative. There are numerous styles of the initiatives, for instance Autocratic, transformational, and so forth. The styles of initiative followed by the association are diverse in nature relying on the workplace of the Tassal Company. Participative initiative style Dictatorial and transformational styles are the most utilized styles, however the Tassal organization utilize participative style of the authority. This style is utilized by the pioneers to impact the representatives and propel the workers to make a solid effort to get the compensations from the organization. This isn't explicit that each organization follows a similar style (McCallum, 2015). The Tassal organization decided its necessities and the representatives then the organization apply these styles in the association .There are numerous organizations utilizing more than one style and a few organizations utilizing just a single initiative style. Some of them organizations are those that do the examinations by changing the styles each year. The administration style can be changed based on the changing needs of the representatives and the association. Need of the Leadership methodology The need of initiative methodology emerges to take care of the issues. The principle issue found in the Tassal is the division of work, designation of obligations and oversee them. Besides, the other explanation is that the human asset in Tassal ha

Systems Modelling Lab Report Example | Topics and Well Written Essays - 1000 words

Frameworks Modeling - Lab Report Example MATLAB inbuilt capacity ss() is then called and given the lattices as information contentions in order to produce the state space model. The ss() work takes state networks as information sources and produces the state space model. The program starts with the meaning of factors to be utilized for example mass, spring consistent and the damping coefficient. Next, the exchange work is characterized and it shafts figured. The capacity post() restores a couple of shafts that have genuine and complex parts. To set up strength, the indication of the genuine parts are checked. Negative genuine part implies the shaft is in the LHS of the S-Plane therefore suggesting that the framework is steady. In any case the framework will be insecure if shafts have positive genuine parts. The program at that point represents the reaction of the framework to introductory conditions. Step info could likewise be utilized to show reaction of the framework. From Figure 1.2 the conjugate pair has negative genuine parts. As indicated by our basis, the framework is steady. The 2 shafts are on the left hand side of the S-Plane showing that the framework is steady. Figure 1.3 exhibits how the MSD framework reacts to introductory state of x0 = [1, 0]. From the diagram it tends to be seen that the framework experiences a transient state and achieves consistent state as time increments. The code above has been changed so as to permit strength of the framework to be resolved for various estimations of addition. Addition is generally duplicated by the numerator of the exchange work, subsequently the program will provoke the client to enter an incentive for the increase then the program registers the strength. First the constants are characterized. The client is then provoked to enter the increase for the framework which shapes the numerator of the exchange work. The denominator is characterized as a vector containing mass, spring and dumping constants. The exchange work is then decided and its shafts registered. The indication of the shafts is checked and strength decided. At the point when run with 8 as the addition, the framework shows it is steady.

Legal and Ethical Considerations in Helathcare Sector - 1650 Words

Discuss Legal and Ethical Considerations in Helathcare Sector (Term Paper Sample) Content: HEALTH LEGAL IMPLICATIONSNameProfessorà ¢Ã¢â€š ¬s NameInstitutionDateHealth and Legal ImplicationsThe World Health Organization has esteemed antimicrobial resistance one of three top needs. Since the presentation of anti-infection agents, numerous life-debilitating illnesses have been ended. Bacteria that were once harmful were rendered safe and executed with the introduction of penicillin. From that point forward, various anti-infection agents have been produced to regard particular bacteria or as expansive range anti-microbial to kill groups of microorganisms (Huang, Bishop-Hurley Cooper, 2012). Tragically, what began as a powerful lifesaver has now made life-threatening organisms (Epstein, 2012).Bacteria adjust to the medications used to overcome diseases. At first, the development of new and more grounded or more effective anti-biotic agents was ongoing (Huang, Bishop-Hurley Cooper, 2012). This gave different alternatives to treat the same organism. In the mos t recent couple of decades, less new anti-infection agents have been created, restricting new choices in treatment. This combined with abuse of existing anti-infection agents has made the rising safe living being emergency.Patients now expect a drug as a result of looking for medical consideration. In a few examples, prescription is not by any stretch of the imagination needed to treat the condition. For instance, infections are not affected by antibiotics agents and normally run a course of 7-10 days prior to natural destruction happens. There are some infections that this does not make a difference to, for example, HIV, Ebola, and others. For the purpose of this discourse chilly, influenza, bronchial, sinus influenced infection, and so forth are being referenced (Stella, Radanovic, Canineu, de Paula Forlenza, 2015). As of late, research has demonstrated not all instances of Otis media (ear disease) are bacterial requiring an antibiotic.Still years of consistent recommending of an ti-microbial for non-bacterial diseases have occurred. This global issue keeps on escalating. That has set the stage for human beings to adjust and get to be impervious to anti-toxin treatments. This is the reason we are seeing an upsurge of "superbugs" causing exorbitant charges in human services.Drug resistance is a moral issue because of the certainty it is a man made phenomena. The over endorsing and abuse of antibiotic has lead to microorganisms getting to be impervious to at present accessible anti-infection agents. A piece of the issue has originated from the historical backdrop of sickness. At a certain point in time, individuals were biting the dust from straightforward bacterial contaminations (Huang, Bishop-Hurley Cooper, 2012). These contaminations lead to the revelation and improvement of anti-toxins to treat microscopic organismsà ¢Ã¢â€š ¬ conditions. Overtime, antibiotic agents came to be seen as the "cure-all" for wellbeing related conditions. A placebo impact was made when doctors started recommending antibiotics as preventives. A sample of this has been found in small children. It might just be a cold (infection that an antibiotic can't influence) yet a remedy was composed for an antibiotic to "keep it from turning out to be more genuine."Here is an issue that includes a moral issue.A licensed nurse declines to offer CPR to an 87 year old lady who collapses in the senior resident where she works due to accounts of the working place. It stuns us in light of the fact that attendants not just realize what to do in crises like this, they should mind enough to do it. We don't anticipate seeing them on the telephone with the 911 dispatcher declining to try and hand the telephone to a passerby so the dispatcher can educate any other individual to regulate CPR.It is not astonishing to discover that there was "organization approach" around a medical attendant in an autonomous seniors' home not giving nursing care. The law does not really permit what we consider as involved nursing to be given to residents who are not in a gifted nursing office (nursing home). Neither the state nor government bureaus of health permit or direct autonomous living or helped living homes. Moreover, the decline so as to shock image of a medical attendant remaining to allow any other individual there to get crisis guidelines from the 911 dispatcher is most annoying (Oshitani, Nagai Matsui, 2013), regardless of what sort of a home this was.There can be acceptance that there ought to be special cases in non social insurance living arrangements for crises like the one including this senior, Lorraine Bayless. A medical nurse who is on scene ought to have the capacity to do what any prepared ordinary person can do: manage CPR when somebody became unconscious. Since the nurse was prevented from giving CPR, what was her purpose in the area at first place?The press reports that there was no Do Not Resuscitate (DNR) course set up (Oshitani, Nagai Matsui, 20 13). It really is great for the office's proprietor Brookdale Senior Living that Ms. Bayliss' family trusted that she needed "to kick the bucket and with no sort of life drawing out mediation" as they told the Related Press. Brookdale's approach about what the nurse ought to do in a crisis was adequately unclear that Brookdale's open articulation was such that the attendant had "misconstrued the organization's rules." That seems like "CYA" in the event that a relative later alters his or her opinion and needs to point the finger at Brookdale for not performing mouth to mouth.We have authoritative records that permit anybody to make clear what they need in a crisis, for example, stopping to breath. There is a DNR articulation or request. There is a development social insurance order to guide others if the individual in no more cognizant or able. There is a newer report called Physician's Requests Forever Supporting Treatment (POLST) in a few states, likewise called Medical Orders for Life Sustaining Treatment (MOLST) (Bomba, Morrissey Leven, 2011). A specialist signs it and it's posted properly. It permits others to be open to taking after the individual's wishes, regardless of the fact that the wishes say don't keep me alive.This painful, morally faulty, confounding scene over Ms. Bayliss' end of life did not need to happen the way it did. On the off chance that you would prefer not to be in that sort of circumstance, you should be in charge of choosing what you need and conveying it to the individuals who will need to follow up for your benefit (Bomba, Morrissey Leven, 2011).It is possible that you need crisis intercession or you don't. On the off chance that you are clear that you would prefer not to be revived when you quit breathing, let the individuals where you live know what you need and place it in order. Post it in an unmistakable place and offer it to the supervisor of any seniors home you select as your home. If you have clear explanation that you don't need revival and you quit breathing, nobody ought to call 911. Paramedics will try CPR without a doubt. CPR is without a doubt life impediment intervention. The authoritative archives specified above permit you to define under what circumstances you need to be kept alive. It is not generally so clear as ceasing breathing, or a sudden occasion.Why doesn't everybody have a Don't Revive request or explanation? Why don't more individuals round out a development medicinal services order or get the specialist to approve a POLST or MOLST structure? This is a general public that is by and large fairly fearful about death, significantly more than several different societies on the planet. Death in several different spots is acknowledged as the characteristic end of life and individuals don't invest as much energy staying away from the general concept. In our way of life, we assume it is discretionary. We do not care for the thought of getting ready for the end (Bomba, Morrissey Leven , 2011).Maybe Lorraine Bayless has abandoned every one of us with an essential reminder. Free and helped living elderly homes need clear composed approaches about revival of occupants. In the event that medical attendants happen to be working there, they ought not to be solidified set up when an occupant bre...

The Dichotomy of Sight in Oedipus at Colonus Essay

The Dichotomy of Sight in Oedipus at Colonus A simple process formed the backbone of most Greek philosophy. The ancients thought that by combining two equally valid but opposite ideas, the thesis and the antithesis, a new, higher truth could be achieved. That truth is called the synthesis. This tactic of integrating two seemingly opposite halves into a greater whole was a tremendous advance in human logic. This practice is illustrated throughout Oedipus at Colonus in regard to Sophocles’ portrayal of vision, sight, and the eye. In Colonus, there are many and varied descriptions of the aspects of the eye, whether the eye be human or divine. To Sophocles, the eye must have been a synthesis, both physical and spiritual, yet†¦show more content†¦Also, since the characters are only mortal, there are things that remain beyond the range of their sight. When speaking of the Furies, the Chorus moans, â€Å"Those whom we tremble to name. When we pass we avert our eyes - Close our eyes! - † (88) When Tiresi as beholds the glory of the passing of Oedipus the messenger reports that it was more than he could bear. â€Å"We turned around - and nowhere saw that man (Oedipus), But only the king, his hands before his face, Shading his eyes as if from something fearful, Awesome and unendurable to see.† Another revealing example of irony intertwining with sight deals with Polyneices. Antigone pleads, begs Polyneices to relent of his hatred of Thebes and call off the war that will destroy so many men, but Polyneices refuses. Antigone cries, â€Å"Sweet brother! You go with open eyes to death!† (154) This is a powerful condemnation, for Polyneices lacks vision in the sense that he cannot discern what is proper. The Greeks must have considered the act of seeing an the interplay of the mental, spiritual and the physical. Divine sight reveals another aspect of the conceptions of Sophocles and the Greeks. The gods were thought to have perfect sight. The analysis of divine sight, the type of vision Sophocles considered admirable, should shed light on his intentions. The eyes of the gods are unlike those of men; they deal primarily with the spiritual. â€Å"Think: theirShow MoreRelatedWho Goes with Fergus11452 Words   |  46 PagesWho Goes With Fergus This poem is about the dichotomy of the thinker and the actor. Yeats, in love with Maud Gonne, was the thinker, the courtly lover -- the one who would brood upon loves bitter mystery. Yeats was Mr. Nice Guy. Yet Yeats wanted to be the actor - the alpha male - the Fergus. Note the sexualized subtext that permeates the poem, who will pierce the deep woods woven shade? Who will drive with Fergus. Finally, we get the reasons to be the alpha male - the man of action, in the

The Psychoanalytic Theory And Psychoanalysis - 1167 Words

This week we started our section on Freud and his many findings in the area of psychoanalytical theory and psychoanalysis. One of the mentioned psychological experiences that I can most relate to is one that is referred to as catharsis. By definition, catharsis means to release and free emotions by talking about ones problems (Cervone Pervin 2013). However, catharsis can come in many forms. If you recall, Michelle Knight, was one of three women who was kidnapped by Ariel Castro between 2002 and 2003. At the time of her kidnapping, Michelle was 21 years old and was held captive for 11 years before being found. During her time in captivity, Ariel Castro raped her, beat her and mentally and psychologically abused her. She became pregnant on five different occasions because of Castro and subsequently had five separate miscarriages due to Castro beating her. While being held captive she recounts that she was â€Å"†¦Constantly taunted by Castro about her looks and how nobody wante d or was looking for her.† (Hattenstone 2014) Having been told that every day for 11 years would weigh heavily on anyone’s mental state but these women overcame that. The story of these women being rescued made news headlines for weeks and people were shocked at how these women, especially Michelle, who had been held the longest, had survived this ordeal. Michelle has told reporters and journalists that she survived by drawing pictures, writing poems and just writing her thoughts down in general. MichelleShow MoreRelatedThe Psychoanalytic Approach . And Some Of The Influential987 Words   |  4 PagesThe Psychoanalytic Approach And Some of the Influential People Behind It Diane L. 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The theory of Psychoanalysis was one of such theory that was founded. Psychoanalysis emphases on the unconscious phases of personality development. The main tenets of this theory are characterized into four subsections. Firstly, it states that early childhood experiences are important inRead MoreSigmund Freud And Erik Erikson1110 Words   |  5 PagesThe psychoanalytic perspective was predominantly attained by parents of children with emotional problems 70- 80 decades ago. The discontinuous psychosexual and psychosocial theory takes place in stages in one course moving through drives that are biological along with societal expectations (Berk, 2013). The contributions to this perspective include both Sigmund Freud and Erik Erikson. Freud examined psychosexual theory and how those first childhood years of drives shape the personality. 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Greek Diaspora free essay sample

Historical overview of emigration as essential feature of Greek civilization. War, assimilation, Hellenism, in U.S., religion language. A diaspora is a dispersal or migration of a population and a culture from a central place to other parts of the world. The most famous diaspora, known as the Diaspora, was the migration of the Jewish people to regions outside the original settlement in Palestine, and much of Jewish history since that time has been an attempt to bring as many of the Jewish people as possible back to their homeland, to their Promised Land. A Greek diaspora has been under way for centuries, extending back to the era of Hellenistic culture. During much of the history of the last two thousand years, there have been thriving Greek communities in different parts of the world, all maintaining certain Greek traditions and looking back to the Greek homeland as the source of its culture and strength. We will write a custom essay sample on Greek Diaspora or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There also was no Greek state for centuries so that the diaspora had the same goal as the Jewish

The Happy Killer free essay sample

Imagine watching a child play a video game. How thrilling it is to see their response and excitement. Their little faces as they light up passing each new obstacle, and theres even excitement when they make a mistake and have to start all over again. Now imagine whats going on inside of their brains. If it’s a shooting game, we may think wow, skill, accuracy, technique. If it’s a fighting game, we may muddle over their quick response and how quickly they see patterns and are able to counteract. We may even think it’s cute, that they try to emulate the little karate moves, and laugh as they fall trying to get their little legs in the air. But what is it that we dont see? Scientists and psychologists alike have studied brain response during video game play and the results are life altering. Studies have linked violence to video games by providing medical research, proving an increase in video game sales paired with an increase in youth violence, and mass murder cas e studies which link murderers with excessive video game play. We will write a custom essay sample on The Happy Killer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Firstly, Studies have linked violence to video games by providing medical research. John Murray, professor of developmental psychology at Kansas State University, Manhattan, explains how the Amygdala, the part of the brain that recognizes threat and prepares the body for â€Å"fight or flight† becomes desensitized when overwhelmed with the constant violence found in video games(USA Today, 2006). In another study, an MRI (magnetic resonance imaging) was conducted and studies concluded that violence in some violent video games caused an increase in emotions and arousal. It also showed a decrease in both concentration and self control (Science Daily, 2006). And finally, an analysis done by the Surgeon General has shown â€Å"that violent video game effects are greater than the effect of second hand tobacco smoke on lung cancer, the effect of lead exposure to I.Q. scores in children, and calcium intake on bone mass† (Psychological Science Agenda). Other studies have been c onducted and all conclude that there is definitely a link between video game violence and its affect on the brain and reactions of both children and young adults (Science Daily, 2005). Secondly, as video game sales increase, so does youth violence. The CCJS (Canadian Center for Justice Statistics collects data nationwide and uses it to compile statistic reports on youth crime. The data results include crimes of youth age 12- 17, who have been officially charged. Statistics show that the amount of â€Å"youth crimes have increased 12% in ten years and 30% since 1991† (The Daily, 2008). In the same constantly increasing way, the video game industry has gone from millions to billions of dollars a year over the last few years largely because of the sale of violent video games. Of the top ten best selling games today, five contain violence, and these are the most popular with the younger demographic (Tanner, N., 2008). Lastly, some case studies of mass murders have been attributed to the murderer playing countless hours of video games. Eighteen year old Devin Moore of Fayette, Alabama had been playing the game Grand Theft Auto continuously before being arrested and killing two police officers and one dispatcher, shooting them all at least once in the head and then stealing a police vehicle, just like on the game (Leung, R., 2005). Grand theft auto is number seven (7) and ten (10) on the top ten list of bestselling video games of all times (Gunslot, 2007). Eric Harris and Dylan Klebold also known as the Columbine killers are another case study where psychologists say video game violence and its affect on the human psyche may have been a factor. The teenagers attended the high school and were not popular with their peers. The two became friends and avid players of the game Doom. Doom was licensed by the US Military and is known as the original of first person shooter games. Used as a training simula tion game by the US Marine Corps, Doom was not only released to the Armed Forces but also to the public. (website, 2009). These are excerpts taken from the diary of one of the Columbine Killers, â€Å"Doom is such a big part of my life and no one I know can recreate environments in Doom as good as me. I know almost anything there is to know about that game, so I believe that separates me from the rest of the world Doom is so burned into my head my thoughts usually have something to do with the game† He also stated, everyone should be put to a test, an Ultimate Doom test†¦ â€Å"Put them in a Doom world, no authority, no refuge, no BS copout excuses. If you cant figure out the area of a triangle you die (Live Journal, 2006)! The teenagers killed a total of 12 students and a teacher, injuring 21 others and then killing themselves, to bring an end to this horrific act. This shooting made April 20, 1999, one day that the world will never forget (Daily News, 2009). There are at lease twelve (12) other case studies linking violence in video games, to youth violent acts. Medical research, simultaneously the rise in video game sales and the rise in youth violent crimes, and over a dozen mass murder case studies where the murderer is an avid video game player, all collaborate the facts that video game violence can definitely be a contributor to violent behavior in youth. We, as a society, may be able to control what we see, but what about what we dont see. Viewing violence of any sort should discuss and be appalling to us, but we take in tons of it and unknowingly become desensitized to it. It may be said, that we would not applaud violence performed in our faces that we would flee or get help, but what about the children. The children who now in school run to a fight instead of away; or instead of calling an adult, they bring out cell phones and record it, so that they may later upload it on YouTube to laugh at over and over again. Now when we take the time to imagine that little one playing that video game, and you see those cute little feet reachin g high as they can in the air, with the sole purpose of emulating the same violence that they see portrayed on the screen, is it really that cute?